AUTHOR LINDSEY WINSEMIUS LINDSEY JOY LANSER
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LINDSEY WINSEMIUS
616.283.4859
​lindsey.winsemius@gmail.com



EDUCATION

 Michigan State University 2003 - 2007
     Bachelor of Art - Anthropology
     Bachelor of Art - Psychology
          Specialization - English
​          Specialization - History

EXPERIENCE

CryptoComics 2019 - Present
Chief Marketing Officer
[This is a startup created as a partnership between ApogeeINVENT and eComicz. I was employed by ApogeeINVENT during this time.]
​
- Work with Creative Director to oversee branding development, including website and UX design, create and implement marketing plan, social media marketing, email, content, and community.
- Grow a social community, oversee engagement strategies, and use analytics and community feedback to improve community features.
- Draft and implement community policies, terms of service, and other legal policies.
- Collaborate with development team and creative director to ensure platforms, community, podcasts, and other brand elements are in line with overall brand message.

APOGEEINVENT 2008 - Present
​Vice President of Communications 2012 - Present

  Brand Management
 - Oversee all company branding, including web properties, social media, graphics, and print materials to ensure it aligns with our brand message.
 - Work with subsidiary companies CryptoComics and VehiclesNetwork to develop brand strategies, perform market research, and content strategies.
 -  Apply for and manage trademarks
 -  Write and distribute press releases
 -  Find and implement other outreach strategies.
 -  Build the personal brands of company executives

Video Marketing
 - Create marketing videos for products.
​ - Create publicity videos for brands.
​ - Create information videos.
- Produce Livestream / Podcast to grow brand.

  Website Design and Management  
  -   Design and oversee creation of ApogeeINVENT corporate website, working with software and design teams to create finished product.
  -    Use proven conversion optimization techniques to test and oversee implementation of changes to increase leads. 
  -    Write all content and select images or create custom graphics for website.
  -    Optimize website for searches by researching and writing meta data, analytics, and conversion rates from campaigns.

 Create and oversee lead generation campaigns
 -  Assist in design and optimization of dedicated product landing pages for product brands, including TitanMLM, TitanAffiliate, ApogeeSITES, MarketingWebsite, iPayAuto, and AutoSTRADA.
 -  Perform keyword research, set up, and implementation for paid advertising campaigns, including platforms Google Ads and Capterra.
 -  Write targeted copy for landing pages to optimize conversions and for organic search.

  Blog Management
 -  Research audience and keywords for industry.
 -  Write relevant articles that appeal to brand target audiences.
 -  Use Google Search Console and Analytics to discover the best performing blogs and key terms.
 - Optimize blog for search optimization using research and analytics data.
 - Seek out guest posting opportunities to expand our audience reach and increase inbound links, and work with other brands to post guest content on company blog.

  Social Media Marketing 
  - Create and implement social media campaigns across all channels.
  - Set up and manage ApogeeINVENT Facebook Page, LinkedIN, Twitter, and Instagram accounts.
  - Create original content, including graphics, and schedule posts on all social media channels.
  - Develop unique strategies for each network based on data from posts and user engagement.
  - Work with subsidiary companies CryptoComics and VehiclesNetwork to develop social media marketing plans specific to their audiences.
  - Create and implement paid advertising campaigns on Facebook and LinkedIn.
  
Email Marketing
 -  Grow mailing list using lead generation techniques such as Lead Magnets.
 -  Manage multiple mailing lists, segmenting audiences for brands and subsidiaries.
 -  Create and deliver targeted email campaigns with personalization.
 -  Review campaign data such as open rates, click through rates, and unsubscribe rates. Use the data to adjust content, subject, and delivery times / days to optimize campaigns.

Analytics and Data Management
 - Create weekly report on analytics for website, social media, and email marketing campaigns.
 -  Create a yearly marketing plan based on analytic summaries and performance.
 -  Use CRM to manage leads and review data from marketing campaigns
 -  Use analytic services like Google Analytics and Google Search Console to optimize web properties.
 - Perform A/B testing on web pages and email campaigns.
 
Content Manager / Account Manager 2009 - 2012
 -  Attend conference calls with clients, facilitate meetings.
 -  Manage project assets, liaison between clients and development / design teams.
 -  Perform product testing and training for clients.
 -  Write and implement new procedures for managing client relations
 -  Manage blog and social media accounts
 - Write marketing content for ApogeeINVENT and client web properties.
-  Write contracts, press releases, and other marketing documents.


Copywriter 2008 - 2009
 - Wrote content for marketing flyers and websites.
 - Wrote technical documents such as instruction manuals for software and business operation documents.

Self-Published Author
 - Wrote and published four novels under the names Lindsey Winsemius and Lindsey Joy Lanser
 - Secured promotions for books.
 - Created and implemented marketing plan for each book release.
 - Had a book reach the top 100 Amazon bestseller list from book promotion.
 - Designed book covers.
 - Created mailing list and social media campaigns.
 - Attended author signing events, and hosted a seminar at the Tulip City Author Event on Author Marketing. 
 -  Worked with other authors on cross-promotion opportunities.
 -  Built and published a personal website.
​ -  Set up social media campaigns.

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