Michigan State University 2003 - 2007 Bachelor of Art - Anthropology Bachelor of Art - Psychology Specialization - English Specialization - History
EXPERIENCE
CryptoComics 2019 - Present Chief Marketing Officer [This is a startup created as a partnership between ApogeeINVENT and eComicz. I was employed by ApogeeINVENT during this time.] - Work with Creative Director to oversee branding development, including website and UX design, create and implement marketing plan, social media marketing, email, content, and community. - Grow a social community, oversee engagement strategies, and use analytics and community feedback to improve community features. - Draft and implement community policies, terms of service, and other legal policies. - Collaborate with development team and creative director to ensure platforms, community, podcasts, and other brand elements are in line with overall brand message.
APOGEEINVENT 2008 - Present Vice President of Communications 2012 - Present
Brand Management - Oversee all company branding, including web properties, social media, graphics, and print materials to ensure it aligns with our brand message. - Work with subsidiary companies CryptoComics and VehiclesNetwork to develop brand strategies, perform market research, and content strategies. - Apply for and manage trademarks - Write and distribute press releases - Find and implement other outreach strategies. - Build the personal brands of company executives
Website Design and Management - Design and oversee creation of ApogeeINVENT corporate website, working with software and design teams to create finished product. - Use proven conversion optimization techniques to test and oversee implementation of changes to increase leads. - Write all content and select images or create custom graphics for website. - Optimize website for searches by researching and writing meta data, analytics, and conversion rates from campaigns.
Create and oversee lead generation campaigns - Assist in design and optimization of dedicated product landing pages for product brands, including TitanMLM, TitanAffiliate, ApogeeSITES, MarketingWebsite, iPayAuto, and AutoSTRADA. - Perform keyword research, set up, and implementation for paid advertising campaigns, including platforms Google Ads and Capterra. - Write targeted copy for landing pages to optimize conversions and for organic search.
Blog Management - Research audience and keywords for industry. - Write relevant articles that appeal to brand target audiences. - Use Google Search Console and Analytics to discover the best performing blogs and key terms. - Optimize blog for search optimization using research and analytics data. - Seek out guest posting opportunities to expand our audience reach and increase inbound links, and work with other brands to post guest content on company blog.
Social Media Marketing - Create and implement social media campaigns across all channels. - Set up and manage ApogeeINVENT Facebook Page, LinkedIN, Twitter, and Instagram accounts. - Create original content, including graphics, and schedule posts on all social media channels. - Develop unique strategies for each network based on data from posts and user engagement. - Work with subsidiary companies CryptoComics and VehiclesNetwork to develop social media marketing plans specific to their audiences. - Create and implement paid advertising campaigns on Facebook and LinkedIn.
Email Marketing - Grow mailing list using lead generation techniques such as Lead Magnets. - Manage multiple mailing lists, segmenting audiences for brands and subsidiaries. - Create and deliver targeted email campaigns with personalization. - Review campaign data such as open rates, click through rates, and unsubscribe rates. Use the data to adjust content, subject, and delivery times / days to optimize campaigns.
Analytics and Data Management - Create weekly report on analytics for website, social media, and email marketing campaigns. - Create a yearly marketing plan based on analytic summaries and performance. - Use CRM to manage leads and review data from marketing campaigns - Use analytic services like Google Analytics and Google Search Console to optimize web properties. - Perform A/B testing on web pages and email campaigns.
Content Manager / Account Manager 2009 - 2012 - Attend conference calls with clients, facilitate meetings. - Manage project assets, liaison between clients and development / design teams. - Perform product testing and training for clients. - Write and implement new procedures for managing client relations - Manage blog and social media accounts - Write marketing content for ApogeeINVENT and client web properties. - Write contracts, press releases, and other marketing documents.
Copywriter 2008 - 2009 - Wrote content for marketing flyers and websites. - Wrote technical documents such as instruction manuals for software and business operation documents.
Self-Published Author - Wrote and published four novels under the names Lindsey Winsemius and Lindsey Joy Lanser - Secured promotions for books. - Created and implemented marketing plan for each book release. - Had a book reach the top 100 Amazon bestseller list from book promotion. - Designed book covers. - Created mailing list and social media campaigns. - Attended author signing events, and hosted a seminar at the Tulip City Author Event on Author Marketing. - Worked with other authors on cross-promotion opportunities. - Built and published a personal website. - Set up social media campaigns.
